SceltoSeoul.

Stop shopping from screenshots.

Your K-Beauty Edit — personalized picks for smarter K-beauty shopping in Korea, from an engine brands can't pay.

Get my edit — 4 minutes
Opening SeptemberFree · 20questions · quick sign-in
The screen
  • 4.7minimum ratingbefore a product is even a candidate
  • 300genuine reviewssponsored ones do not count
  • 0sponsored placementsnow and at launch

Methodology v1 · published in full on Our method

The premise

Every product in a plan clears the same screen — ingredients, formulation, price-per-use. No brand can buy its way in.

Problem

You land in Seoul. The store has 5,000 products, every shelf says BESTSELLER, and your screenshot folder suddenly feels thin. You buy what the algorithm showed you — and fly home wondering if any of it was right for your skin.

The algorithm shows you what went viral abroad. We show you what Koreans actually repurchase.

What we solve

  • Hours of research, done.
  • No more guessing what suits your skin.
  • Walk in knowing exactly what to buy — and what to skip.
A narrow lane of low brick shopfronts in Seoul, lit low and warm at the end of the afternoon.

Photograph — Unsplash / SUNGWON KIM

How it works

  1. 01

    Start the analysis

    20 questions, about 4 minutes, free profile

  2. 02

    Get your edit

    8 picks made for you, 16 products, budget-fit

  3. 03

    Check anything in store

    paste any label, checked against you

Three shallow glass dishes of skincare gel, cream and oil on a beige ground, one holding a single green leaf.
Photograph — Unsplash / ibnu ihza

Sample plan

A single amber apothecary bottle with a blank paper label, standing on a grey slab against a plain wall.
Photograph — Unsplash / Katrin Hauf
  • Morning and evening routine, in order
  • Every pick with a backup that cleared the same screen
  • Korean product names to show a shop assistant
  • A budget line you set before you fly
The shopping list from a finished plan: ten lines, each with a quantity, the product name in English or Korean and its Seoul price in won, totalling ₩275,400.
A plan the engine built, exactly as it comes out

Pricing

$30 for the whole plan

No discount to wait for — the waitlist gets 2 extra picks instead.

One-time. No subscription. Less than one toner.

Beyond the plan — coming later

The plan is where it starts. What comes next is the trip itself — these open after launch, and registering interest is how you hear first.

No price yet and nothing to pay — this is a launch notice, one email when the tier opens.

FAQ

Why should I trust this?

Every product is screened on ingredients, formulation and price-per-use before it can enter a plan, and it has to clear 4.7 stars and 300 genuine reviews — sponsored ones excluded — before we read the label at all. No brand can pay to be included, ranked, or kept in.

What if something's sold out?

Every slot in your plan carries an alternate that cleared the exact same screen. If the shelf is empty, you open the plan and buy the backup instead of guessing in the aisle.

All 6 questions, and how the screen works

Waitlist

We're one person and an engine — no brand deals, no store quotas. Launching early September. One price, and the waitlist gets extra picks on top.

Get my edit — 4 minutes

$30 one-time · 2 extra picks for the waitlist

Written by one person, screened by an engine, paid for by nobody else.